Google Analytics
The industry standard for web analytics — free, powerful, and deeply integrated with Google's ecosystem.
Moje doświadczenia
Google Analytics is still the industry standard for a reason — it's incredibly powerful and free. The integration with Google Ads and Search Console makes it hard to replace if you're running paid campaigns.
The downsides are real though. The script is ~50KB which noticeably impacts page load times, and Google uses your visitors' data for their own advertising. In the EU and other privacy-conscious regions, you need cookie consent banners.
For simple sites and indie projects, I'd recommend Plausible or Umami instead. But if you need advanced features like audience segmentation, funnel analysis, or BigQuery exports, GA is still unmatched.
Zalety
- +Free with generous data limits and no traffic caps
- +Most comprehensive feature set of any analytics tool
- +Deep integration with Google Ads, Search Console, and BigQuery
- +Largest ecosystem of plugins, integrations, and community resources
Wady
- −Heavy script (~50KB) impacts page load performance
- −Privacy concerns — Google uses your data for advertising
- −Requires cookie consent banner in most jurisdictions
- −Steep learning curve for advanced features
Najlepsze do
Teams that need advanced analytics and are already invested in the Google ecosystem.
